The telecommunications and media sectors are becoming increasingly competitive: the communication services market has almost reached the point of saturation; Wireline and Wireless markets base their strategies on customer loyalty, diversification and the delivery of new and innovative services.

The excellence of customer centric strategies, in other words the deployment of a CRM strategy, is the first fundamental step enabling operators to deliver value added, customized and diverse services, thus leading to a profitability improvement.

The media market segment is expanding its offering through new technologies such as video-on-demand, adopting business model customarily applied by telephony operators but in which content is the main focus. In-depth understanding of customer preferences is therefore the key to success, leading to the growth of both the overall customer base and the customer value.

The major markets of the telecommunication industry include Wireless handsets (GSM and CDMA),Wireless infrastructure equipment , Wireline switches, Access network equipment, Electronic push button telephones, PBX systems, Modems and VoIP phones. The wireless handsets and wireless infrastructure equipment together hold major share of the telecommunication TM in. However, with respect to TAM, Wireline switches is the major segment due to the presence of domestic manufacturing base. Bulk of the telecommunication equipment is imported as CBUs and SKDs.